The Unite against COVID-19 story
Unite against COVID-19 has evolved to support the next stage of Aotearoa's journey and response to COVID-19.
The pūrorohū (storm)
COVID-19 was a storm that had been raging across the world and eventually made its way to Aotearoa. This pūrorohū threatened our lifestyle, businesses and our very lives. We knew the only way we could survive was to shelter and wait for it to pass. So, we dropped anchor and took shelter, and focused on keeping people safe.
Each time it threatened us we would do this and wait for it to pass. But, over time it has become apparent to us all that our weather has changed and this storm is now part of our new reality.
Our colours and sounds
Our colour palette is influenced by the colours of the kererū. The taonga pūoro you now hear woven into the sting at the start of our audio advertisements represent the contemporary sounds of Aotearoa. These are New Zealand’s sounds and voices.
Taonga pūoro are considered an important medicine in healing. They are used as rongoā (medicine) for both mental health and physical ailments. Our taonga pūoro is recorded by musician Reti Hedley, Ngā Puhi, Ngāti Tūwharetoa.
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